Digital Advertising Intern
About Cohesion
Cohesion is a smart building technology company offering a suite of software products, AI solutions, and advisory services that integrates people, systems, and spaces for real estate, providing seamless solutions for modernized security access control, smart maintenance, enhanced people experiences, and energy management.
About the Position
We are seeking a creative and digitally savvy Digital Advertising Intern this summer, ideally based in our Chicago office, although we are open to a remote candidate. This person will report to the Director of Marketing, and will gain valuable experience in designing and optimizing B2B ads for social media. Time Commitment: 10-12 week internship, part-time or full-time Compensation: $3,000 stipend or Master's Program capstone/internship credit
What you will do
- Learn how to design, test, and optimize LinkedIn advertising campaigns and associated landing pages with guidance from our marketing team.
- Learn how to write, test, and optimize nurture email and drip campaigns with guidance from our marketing team.
- Develop ad creative using tools like Canva or Adobe Creative Suite, and contribute to the visual direction of campaigns.
- Collaborate on cross-functional marketing initiatives, from social media content to landing page experiences.
- Participate in team brainstorms, reporting sessions, and campaign planning to understand how digital advertising supports larger business goals.
- Receive mentorship and regular feedback as you grow your skills in campaign execution, audience targeting, and creative strategy.
Required Qualifications
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Advertising, Communications, or a related field OR at least 2 years of relevant experience
- Experience with paid media platforms (especially LinkedIn Ads) and knowledge of digital ad formats, remarketing, nurturing, and targeting strategies
- Familiarity with SEO tools and tactics (e.g., keyword research, meta descriptions, content optimization)
- Proficiency in graphic design and ad creation tools (e.g., Canva, Adobe Creative Suite, Figma)
- Strong written communication skills and ability to tailor messaging for different channels and audiences
- Analytical mindset with an understanding of basic performance metrics (CTR, CPC, conversions, etc.)
- Creative thinker with attention to detail and a passion for testing and optimizing digital experiences
Desired Qualifications
- Hands-on experience with ad management tools (LinkedIn Campaign Manager, Google Ads, Meta Business Suite)
- Familiarity with website analytics platforms (e.g., Google Analytics, HubSpot)
- Understanding of SaaS, smart buildings, or real estate technology sectors
- Previous internship or project experience in digital advertising, media buying, or performance marketing
