Senior Marketing Manager

Cohesion is a leading Intelligent Buildings software solution that is disrupting how buildings operate and how people engage with buildings – from real estate owners/investors, operators, building engineers, to tenants and visitors. Our cutting-edge converged IoT-enabled platform brings together building systems, building software, and business applications into a single portal for on web and mobile platforms to forge the path to autonomous buildings.

We are searching for an action-oriented Senior Marketing Manager to join our rapidly growing team in our Chicago office.  This position will be responsible for B2B brand strategy and content marketing capabilities, including go-to-market strategies, creating short- and long-form written pieces, as well as the creation of video and other media assets.  This position will collaborate with key stakeholders across the company (particularly Sales and Product), will manage a Marketing Coordinator and will play a key role in building the cohesion brand and driving growth.  

 

What you will do:

  • STRATEGY | Collaboratively with company leadership, develop insight-driven brand and marketing strategies, brand positioning and go-to-market campaigns

  • PLANNING & EXECUTION | Plan and successfully execute integrated, multi-channel marketing plans that drive brand awareness, lead generation and conversion

    • Manage marketing calendars and campaign planning with Marketing Coordinator

    • Organize, manage, and implement marketing executions to ensure timelines and deliverables are met

    • Manage campaign performance tracking and reporting to ensure ability to analyze and attribute success of all marketing efforts

  • CONTENT CREATION | Conceptualize, design, and create visual and written content for Marketing and Sales needs, including but not limited to:  

    • Graphic designs (brand assets, icons, infographics, animations, templates, etc.)

    • Video assets (product demos, launch teasers, corporate assets, etc.)

    • Short- and long-form written content (product messaging, white papers, blogs, etc.)

    • Promotional materials (product launch, user engagement materials, etc.)

    • Oversee Marketing Coordinator’s content creation and deliverables

    • Maintain and uphold brand guidelines internally and with agency partners

  • COMPETITIVE INTEL | Conduct regular analysis and research of our competitors’ activities to develop recommendations that positively impact growth

  • TEAM BUILDING | Manage and develop Marketing Coordinator

 

Required Qualifications

  • 6-8+ years of professional SaaS content marketing experience at startups or fast-paced environments

  • Bachelor’s degree in marketing, advertising or a related field required

  • Proven professional experience creating visual/graphic designs, short- and long-form content, digital marketing (email, social, paid search, SEO, etc.) campaigns and using Adobe Illustrator, Sketch or other design tools

    • Strong portfolio demonstrating your design process and examples

    • Excellent written communicator and storyteller

    • Excellent visual communicator with a natural eye for design

    • Proven experience in content design and creation

    • Proven experience with digital marketing techniques and tools, such as WIX, Google Analytics and ActiveCampaign or similar tools 

  • Passionate the opportunity to take ownership of a marketing plan and bring it to life

    • Enthusiasm and the ability to thrive in an environment of constant change

    • Action-oriented

    • Solution-oriented

  • Excellent project management skills 

  • Technology industry, specifically software experience, is a strong plus

 

Desired Qualifications 

  • Experience in real estate industry 

  • Experience managing direct reports, creative agencies and/or freelance designers 

  • Experience evaluating creative needs, writing briefs and providing creative feedback 

 

 

What you can expect from Cohesion  

Cohesion is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States.  Our benefits are designed to invest in our employees— and their family’s —well-being, including investments in their health, happiness, and well-being   

 

  • Receiving a competitive compensation package, including bonus, health/dental insurance, and 401k match  

  • Receiving a monthly cell phone and wellness stipend after 6 months of employment  

  • Enjoying a responsible unlimited PTO program to help employees maintain work-life balance.  

  • 2-way flexibility of work schedules 

  • Dressing for your day  

  • Working in an open environment with creative optional brainstorming sessions for all employees  

  • Participating in one all-employee lunch per month and one all-employee breakfast per month  

  • Enjoying family leave benefits  

  

At Cohesion, we see diversity and inclusion as a source of strength. We believe building trust and innovation are best achieved through diverse thought and practice. Individuals seeking employment at Cohesion are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

want to join our team?